Case Study: Pre-Launch – Product Positioning & Value Assessment
Windrose conducted a pricing, market access and evidence gap assessment across US, EU4 and UK for two novel agents in a muscle weakness disorder
Value, Price and Access – Successful Commercialisation of Biopharmaceuticals workshop, held 9 March 2022
On the 9th March Windrose ran a 1-day workshop for the masters students on the Cambridge University MPhil in Therapeutic Sciences course. The content included ‘Why it’s important to get your P&MA right’, delved into stakeholder decision analysis, the various payer systems & market archetypes, how to optimise the global strategy and communicate value.
German Drug Pricing Reforms: What do they mean for P&MA?
This article will describe the cost-containment measures introduced by the new government and how they influence drugs’ pricing and market access potential.
Promotions at Windrose
We are pleased to announce that Agatha Cimbalova and Anjalina Mitra have been promoted to Senior Analysts. This promotion is a recognition of Agatha and Anjie’s dedication, hard work, and great progression that has been observed over their time working at Windrose.
Congratulations!
Case Study: Ex-US Orphan Indication Expansion & Launch Sequence Development
Our client was evaluating an orphan indication for Product X, which is currently indicated for another orphan indication in Europe, Japan, and Latin America.
Case Study: Biosimilar and branded competitor assessment for a JAK inhibitor
Our client has a successful JAK inhibitor, “Product X”, which has large volumes of sales in the US; Product X sales are expected to continue to grow in the EU5, particularly through indication expansion.
Medicare’s Aduhelm NCD Has Implication Outside of Alzheimer’s Disease
As a third installment of our Aduhelm coverage, we look at the recently announced draft National Coverage Determination (NCD) by the Centers for Medicare and Medicaid Services (CMS).
Case Study: Strategic Planning for Competitor Loss of Exclusivity
Our client had a novel oral anticoagulant (NOAC) indicated for thromboembolic disorders on the market, which had seen significant commercial success and sales growth since its launch.
Case Study: Rapid US P&MA Assessment of a Product with Potential Indications in Ulcerative Colitis and Atopic Dermatitis
Our client had to make a business development decision regarding a potential new asset which would be developed in ulcerative colitis (UC) and atopic dermatitis (AtD).
New Starters at Windrose
Windrose Consulting Group are pleased to continue the New Year with two new Consultants joining our growing team. Muna Ali and Stacey McDonald
New Starters and promotion at Windrose
Windrose Consulting Group are pleased bring in the New Year with two new Analysts on our team and a promotion within the team.
Emerging markets series - Topic 3
Emerging Markets are not only influential in their own regions but represent a significant proportion of the world’s population and trade. They also represent a growing share of global healthcare spending. As such they offer an attractive growth prospect for the pharmaceutical industry.
World AIDS Day, 1 December 2021
December 1st is World AIDS Day and is an opportunity to reflect on pharmacological innovations that has turned a once fatal disease into a treatable condition. Infection rates have slowed in recent years due to increase in testing availability, as well as development of antiretroviral therapy and, more recently, pre-exposure prophylaxis (PrEP)
Global News Roundup: Q1-Q3 2021
We are pleased to launch the first edition of our Windrose Consulting Group: Global News Roundup for Q1-Q3 2021.
Aduhelm vs. Exondys-51: Understanding the disparity in launch success of two similarly uncertain evidence packages
In June, Windrose’s Elizaveta Tchebaniouk provided an analysis of Aduhelm’s approval in Alzheimer’s Disease (AD) and the dynamic environment surrounding Biogen’s launch in the US. High unmet need, uncertain evidence, modest clinical benefit, and affordability concerns continue to make for a highly complex commercial launch.
New Starters at Windrose
Windrose Consulting Group are pleased to welcome three new Analysts to our team.
Case Study: Landscape and development opportunities assessment in non-muscle invasive bladder cancer (NMIBC)
Our client wanted to understand the non-muscle invasive bladder cancer (NMIBC) disease landscape, specifically for high-risk patients unresponsive to current non-surgical standard of care, for Germany, France, and Canada.
Latest team promotions at Windrose
Windrose Consulting Group are pleased to announce the September promotions for our team.
World Heart Day - 29 September 2021
Today on World Heart Day, Windrose would like to recognize all of the innovators, healthcare providers, and family caregivers who are striving to make the world a better place for those with cardiovascular diseases (CVD).
Emerging Markets Series - Topic 2
At Windrose, we have been celebrating over a year since having acquired Parioforma, a leader in value, access and price assessments in non-traditional markets. The acquisition has strengthened Windrose’s expertise in emerging markets, which has been a significant driver of growth in recent years.

